Is the Force Strong With Your Troop?

Standard

star-wars

A couple of years ago, Walt Disney Pictures rolled out its first film in the Star Wars series, Star Wars: The Force Awakens. The movie would undoubtedly done well at the box office, but Disney didn’t take any chances. Instead, it spent an estimated $175 million on an elaborate marketing plan that lasted three years.

That plan included all the standard tools in the marketing toolbox—and many more:

  • It focused on meeting current fans where they were (by having a presence at events like Comic-Con).
  • It capitalized on nostalgia (with trailer appearances by Han Solo, R2D2, and Chewbacca) and on reaching new fans (through tie-ins with makers of toys and breakfast cereals).
  • It prompted its marketing partners to advertise the movie. (For example, Target stores turned their entrances into spaceship doors, and All Nippon Airways wrapped three of its jets in Star Wars graphics.)
  • It made extensive use of social media (including Facebook selfie-sabers and Google’s “Choose Your Side” feature).
  • It built anticipation with teasers (especially by making fans wonder whether Luke Skywalker would appear in the movie).
  • It launched a huge range of branded merchandise (including Star Was Band-Aids, lightsaber barbecue tongs, Pandora bracelet charms, and Death Star waffle irons).

As a result of all this marketing, the movie, which cost $306 million to produce, more than broke even on opening weekend. It has now earned over $2 billion.

So what does all this have to do with Scouting? Simply this: The folks at Walt Disney Pictures knew they had a great film on their hands, but they also knew that was enough. They knew it didn’t matter how good the film was if people weren’t motivated to see it.

It’s the same way in Scouting. You may know that next month’s campout is going to be the best ever or that next summer’s Philmont expedition will be the experience of a lifetime, but do your Scouts know? Are you using every tool at your disposal to advertise troop activities and motivate Scouts to participate (including posters, videos, testimonials, Facebook groups, etc.)? And are you using the same tools to market your troop to potential new members?

If not, don’t be surprised if your troop becomes a critical hit and a box-office bomb.


To celebrate the release of the second edition of The Scoutmaster’s Other Handbook, I’m offering a 20% discount on all book orders through St. Patrick’s Day. Just enter the code SMOH2017 when you check out at https://www.eaglebook.com/cart/.

Scripting Your Court of Honor To-do List

Standard

ticked-checkbox-1245057-1600x1472

The ceremony script is obviously a key element of a successful Eagle court of honor. Unless you and all your presenters are great extemporaneous speakers, the script is essential in keeping the ceremony on track and on schedule. (That doesn’t mean everyone needs to read word from word from the script, however, just that the script helps keep everyone on track.)

But the script serves another important purpose as well. It helps you supplement (or generate) your to-do list. This lesson was brought home to me a few years ago as I prepared the script for a troop court of honor that was then about a month away. As I wrote the script, I suddenly thought of half a dozen very important details: some presenters I needed to recruit, a couple of props I need to locate, the challenge of getting a mom who used a wheelchair onstage, etc.

Now, I probably would have thought of these things eventually. But thinking of them a month ahead made the process much easier. Plus, I now had a nearly complete script in hand!


Now available from EagleBook.com: a revised and expanded version of The Scoutmaster’s Other Handbook. Check it out today–and save 20% by entering the code SMOH2017 when you check out at https://www.eaglebook.com/cart/.

The New Scoutmaster’s Other Handbook Has Arrived

Standard

smoh_in_tree

Thanks to an exceptionally mild winter, spring is coming early here in Kentucky, and trees and shrubs are starting to blossom. In fact, I saw the most amazing fruit on a pine tree in my yard today: the second edition of The Scoutmaster’s Other Handbook.

Okay, books don’t really grow on trees. Instead, they’re made from trees (in this case, from sustainably grown and harvested trees, as certified by the Forest Stewardship Council). That means that if you want your own copy of The Scoutmaster’s Other Handbook, you’ll have to buy it. And, as you might expect, I’m happy to help.

I blogged about the new edition a couple of months ago, but here’s an overview of what’s new:

  • A new cover
  • Extensive updates through to reflect changes in BSA policies and procedures
  • 16 pages of new content, much of which appeared first on this blog

In addition, the online resources that have long been part of the book have moved to the web, which makes updating them easier and freed up another 16 or so pages for new content.

I’m really excited about the new edition, and I hope you will be, too. You can buy it now from my website or in a Kindle edition from Amazon. (As Amazon and local Scout shops restock printed copies, they’ll be getting the new edition as well.)

To celebrate the new edition, I’m offering a 20% discount on all book orders through St. Patrick’s Day. Just enter the code SMOH2017 when you check out at https://www.eaglebook.com/cart/.

Eagle Scout Letters in the Age of Trump

Standard

state_department

Recently, the U.S. State Department announced that Secretary of State Rex Tillerson–a Distinguished Eagle Scout and former BSA national president–will send out hand-signed congratulatory letters to new Eagle Scouts (as well as recipients of Girl Scouting’s Gold Award). In case you missed the announcement, you can learn more on Bryan’s Blog and on the State Department website.

Of course, depending on how you voted last November and your position on the oil and gas industry–Tillerson is former CEO of Exxon Mobil–and maybe even whether you like Texans, you may view this news as terrific or terrible. Similarly (or maybe the right adverb is oppositely), many people had strong opinions about receiving congratulatory cards from President Obama over the last eight years.

So here’s my opinion.

 

When we express visceral reactions to a congratulatory letter or card from Rex Tillerson or Barack Obama or George W. Bush or Donald Trump (once the White House Greetings Office starts sending out Eagle Scout congratulations over his signature), we get our politics mixed up with our patriotism, and we forget that the BSA is a nonpartisan organization. Just as we shouldn’t show up at campaign rallies in our Scout uniforms, we shouldn’t turn Eagle courts of honor into opportunities to promote our political views, which may or may not align with those of the Scout we’re there to honor.

And in the midst of making political statements that are as impactful as Facebook shares–not very, in other words–we obscure a more important point: that it’s a pretty big deal that government officials and business leaders of all political leanings agree that becoming an Eagle Scout is something worth celebrating.

Years ago, I heard a great saying: “If it’s not for the boys, it’s for the birds.” Perhaps that saying should guide you as you request, receive, and read Eagle Scout congratulatory letters.


For more great ideas, check out my ebook, Showtime: 45 Top Tips from EagleBook.com and The Eagle Court of Honor Book; it costs just $2.99 and is available for immediate download from both EagleBook.com and Amazon.com.

Building Resilience in Your Youth Leaders

Standard

crazy-stressed

I decided long ago that the biggest challenge most Scout leaders face happens to be the biggest challenge most parents face: namely, dealing with that alien, vaguely humanoid species called the American teenager. And it’s especially challenging the first time around because kids morph into teenagers far faster than we can adapt. I think that’s why many Scout leaders who have followed their sons through Cub Scouting into Boy Scouting struggle when those boys hit their teen years; suddenly, the strategies that used to work are ineffective at best and counterproductive at worst.

With that background in mind, I was excited recently to get a review copy the new book Crazy-Stressed: Saving Today’s Overwhelmed Teens with Love, Laughter, and the Science of Resilience by family counselor Michael J. Bradley, Ed.D. I’ll be interviewing Dr. Bradley soon for a Scouting magazine parenting article, but there’s plenty in the book that I know won’t fit into the article.

As the subtitle indicates, the book talks a lot about resilience, an essential skill for any functioning adult. And a big factor in developing resilience is having the opportunity to make decisions and control your own destiny.

When you think about it, that’s what Boy Scouting’s youth leadership method is designed to do. Every time we empower our patrol leaders’ councils to make decisions–and support those decisions even if they’re different than we would have made–we help our youth leaders develop resilience. Every time we sandbag them, overrule them, or make decisions by fiat, we cripple them in small ways. (The obvious exceptions, of course, involve health, safety, and potential violations of BSA policy.)

In his book, Dr. Bradley offers a quote I think every Scouter working with youth leaders ought to commit to memory: “The bad decision made well teaches far more than the good decision made poorly.”

To translate that into Scouting terms, “The bad decision made by the PLC teaches far more than the good decision made by the adults.” When you help your youth leaders make decisions well–even if those decisions are bad–you help them build their resilience muscles in ways that will benefit them–and your troop–for a long time to come.

What Lady Gaga Can Teach You About Eagle Courts of Honor

Standard

concert-1181471

My musical tastes veer toward dead white people (classical composers) and dead black people (jazz and blues artists). Nonetheless, I did watch Lady Gaga’s Super Bowl LI halftime show, as did several other people around the country.

I was impressed by her message of inclusion–sorely needed in our divisive age–and by the sheer energy of her performance. (Maybe the next fad in fitness should be “Pop Star Boot Camp.”) But I also came away with three lessons that apply to Eagle courts of honor. Really.

The first relates to the artist’s dramatic entrance. As you probably know, she started on the roof of NRG Stadium, where she sang “God Bless America,” before apparently diving to the field for the rest of the show.

While you shouldn’t replicate this stunt–which would undoubtedly violate the BSA’s Climb on Safely policies–you could easily add an element of drama by starting a court of honor with an offstage narrator or someone in the church balcony singing the national anthem or members of the troop filing in simultaneously from four different entrances.

What you can do will depend on the space you’re working with, just as Lady Gaga’s performance depending on having a stadium with a retractable roof. What you should do is anything but having the presenters and honoree milling around the stage moments before the ceremony begins.

The second lesson from Lady Gaga’s performance–and really from every Super Bowl halftime show–is that a time crunch is a actually good thing. No matter how elaborate the set, no matter how big the star, the show must fit into a very tight time window and must start and end on schedule.

It’s tempting to let a court of honor run on forever, thinking such a significant achievement deserves a long ceremony. But (relatively) short and snappy is actually much more impressive. So take your next-to-last draft and try to cut a few words here and 30 seconds there and an extraneous speaker over there. Like a deftly edited screenplay, the ceremony will be better as a result.

And the third lesson from Lady Gaga? About her costume: Scout uniforms would be much more appropriate at your next court of honor!


For more great ideas, check out my ebook, Showtime: 45 Top Tips from EagleBook.com and The Eagle Court of Honor Book; it costs just $2.99 and is available for immediate download from both EagleBook.com and Amazon.com.

Diagnosing Troop Attendance Problems

Standard

tents-1429142-1280x960

Many troop struggle to get a decent percentage of their members out on weekend trips. If yours is one of them, what should you do?

Do some research. Sit down with your Scouts who are skipping outings and find out why—not in an accusatory manner but in an information-gathering manner. (Or, if you’re too close to the situation, recruit a troop committee member to do the interviews.)

What you’ll find should help you determine what action to take next. If you discover that your high-school-age Scouts don’t want to miss Friday night football games, consider starting fall outings on Saturday mornings and coming back later on Sunday. If you discover that Scouts aren’t hearing about outings until it’s too late to make plans, the problem is communications. If they’re skipping the challenging outings but not the lazy weekends—or vice versa—talk to the PLC about striking a better balance between challenge and relaxation.

The point is that you need to diagnose the problem before you can prescribe a cure. Just like your doctor asks you a dozen questions to determine what’s wrong with you, you need to ask a dozen questions to determine what’s wrong with your program.