BSA Makes Logo Use a Piece of Cake


For many people, the centerpiece of an Eagle court of honor is not the ceremony–sorry, Mr. Long-winded Keynote Speaker!–but the reception that follows. And the centerpiece of the centerpiece is usually a delicious and nicely decorated cake with an Eagle Scout logo on top.

Getting that logo on a cake has become difficult over the years as bakeries across the country have become more familiar with trademark laws–in large part, I’m guessing, because licensed designs from Disney and Nickelodeon have become more popular. If a bakery uses a trademarked image like Mickey Mouse, Spider-Man or the Eagle Scout badge, it could potentially get in legal hot water.

For awhile, the BSA licensed its logos to a vendor that specialized in edible cake tops, but recently it has come up with a better solution: a simple form that lets you request permission to use a trademarked logo. All you have to do is submit your contact information, the name and address of the bakery, and the type of cake you want to order. A couple of days later, you’ll get back an electronic approval you can share with the bakery.

While you’re waiting for your approval, you can visit the BSA Brand Center for a selection of official logos, which the bakery might find useful as they design your cake.

When the Scouting Magazine blog talked about this process recently, a few commenters blamed the BSA’s lawyers for what they saw as an unwieldy process. I respectfully disagree. First, if the BSA doesn’t protect its trademarks, it could someday lose them. Second, filling out an online form and waiting a couple of days to order a cake doesn’t seem all that burdensome to me–especially if you’re planning ahead as I suggest in The Eagle Court of Honor Book.

To put it another way, your honoree has been working for years to reach Scouting’s highest rank. I think he can reasonably expect you to do the right thing as you prepare to honor him.

What? You don’t have a copy of The Eagle Court of Honor Book yet? Click the title to order one now in either print or Kindle format. When you do, I think you’ll agree with the reader who said, “The information is insightful and a welcome addition for our parents preparing for their sons’ ceremony. It is well organized and easy to follow. It flows like a river.”

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