As the recent government shutdown began seriously to affect many federal employees, plenty of Americans stepped up to help. Consider these headlines:
- Businesses Pitch in to Aid Federal Workers During Government Shutdown
- Chef Ming Tsai Is Giving Government Workers Free Dumplings During Government Shutdown
- Chef José Andrés Opens Resource Center for Furloughed Workers
- Pop-up Food Pantry at John Wayne Airport Helps TSA Workers During Government Shutdown
Those individuals and organizations were heeding the words of William Arthur Ward, who once said, “Blessed is the person who sees the need, recognizes the responsibility, and actively becomes the answer.”
They were also, if we’re being honest, doing a little marketing. And that’s okay. I once heard marketing defined as figuring out what you have that someone else needs and making the connection. The idea is that by focusing on your customer’s needs, you end up fulfilling your own.
Bad marketers focus on their own needs (“Buy my product so I can make a profit”). Good marketers focus on the needs of other people, realizing that everybody’s favorite radio station is WII-FM (What’s In It For Me?).
What’s the connection with Scouting? Too often when we’re recruiting, we focus on our needs–filling out our patrols, identifying new assistant Scoutmasters, etc.–rather than on the needs we can help potential troop families meet. When we think about what they need first, we discover that we can probably meet their needs–and our own.
Need more great troop program ideas? Check out The Scoutmaster’s Other Handbook, which is available in both print and e-book formats at https://www.eaglebook.com/products.htm#scoutmasters.