In the business world, people often talk about the elevator pitch, that introduction to a product, service, person, or idea that can be delivered before an elevator reaches its destination. According to the Harvard Business School, the average elevator pitch runs 231 words and takes 56 seconds. (That’s seems like some pretty fast talking to me; public speakers typically talk at a rate of more like 125 to 150 words per minute.)
You may not have thought about an elevator pitch for your troop, but you probably should before the next Webelos den or prospective Scout drops by a troop meeting. While you might be tempted to give a long speech about how great your troop is and about all the great trips you’ve taken and about how many great leaders you have, what they really want to hear–at least at the outset–is your elevator pitch. What are your troop’s key strengths? What makes your troop unique (your unique selling proposition in sales-speak)? Why should they choose your troop over any other?
If you don’t have such a pitch, now’s a good time to start working on it. And once you’ve developed it, emblazon it on your website, print it in your recruiting handouts, and make sure all your key leaders know it and can repeat it in their own words.
You can find lots of information online about pitches, including in this article from Punched Clock. And to give you a little incentive, I’m running a contest. Post your pitch in the comments section on the blog, and you could win a free copy of The Scoutmaster’s Other Handbook. Deadline to enter is March 5, 2018.
Need more great troop program ideas? Check out the new edition of The Scoutmaster’s Other Handbook, which is now available in both print and e-book formats at https://www.eaglebook.com/products.htm#scoutmasters.