Wake Up, Parents



These days, kids can take part in a vast array of youth activities, including Scouting, sports, robotics clubs, religious youth groups, arts programs, and video games. But I think Scouting’s biggest competition may actually be the parents of potential Scouts, especially those who can envision a smooth path from Little League and Pop Warner sports to college and the pros (and to a villa in the South of France for mom and dad).

The reality, of course, is that most kids, as recent NCAA advertisements acknowledge, will go pro in something other than sports. But the statistics are surprising. For example, only 3% of high-school basketball players will play hoops at the college level in any division. And only 0.03% will be drafted by an NBA team. (Parents angling for tuition money for their kids might do better to buy lottery tickets.)

Those statistics appear in a great video called Make Time for Scouting that promotes the Be A Scout website. The video doesn’t come across as a dry statistical study, however. Instead, it speaks directly to the dreams parents have for their kids. And it shows how Scouting, better than any other program, can help them fulfill those dreams.

The video, which clocks in at under 3 minutes, would be a great addition to your next troop open house–or to the home page of your troop website.


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