As the tagline promises, I’ve created this blog as a repository for ideas related to writing, Scouting, and writing on Scouting. I talk about the books I sell at EagleBook.com, my other Scouting-related writing projects, and other items of interest. I hope you find the blog of interest. If you have ideas to share, just post a comment on the About page.
When I was serving as Scoutmaster, my troop held two major fundraisers each year, but we also raised money every single day. How? By getting troop families to shop for groceries with special Kroger gift cards that generated monthly donations to the troop. Each month, we received a check for $300 or more based on the amount troop families spent on groceries and other products.
Recently, Kroger has changed its charitable donation program to something called Kroger Community Rewards. While it’s too soon to say whether the program is better or worse, it’s certainly worth enrolling your troop in. (If you don’t have Kroger stores in your area, you may well have affiliated stores; Kroger owns Fred Meyer, Ralph’s, Dillons, Frys, Smith’s, and QFC, and most if not all of those chains offer the program as well.)
With Kroger Community Rewards, you first set up an organization account and receive a nonprofit organization number (NPO). You’ll need your chartered organization’s help here, because you must have its letter of determination from the IRS.
Once you’re enrolled, troop families simply log in at www.kroger.com/communityrewards and select your troop, which they can do by entering your NPO or searching for it. Each quarter, you’ll receive a check from Kroger based on sales. Unlike the old gift-card program, donations aren’t tied directly to how much your troop families spend; instead, you’ll receive a share of the $3 million Kroger is giving away each year. most purchases help your troop earn rewards, although purchases like alcohol, tobacco, postage stamps, gift cards, and money orders are excluded.
You can find lots more information about the program, including a list of frequently asked questions, at www.kroger.com/communityrewards.
A couple of important notes:
- This program is intended for use by “group members, friends, supporters, and family members.” You can’t, for example, set up outside a Kroger store and ask strangers to sign up.
- Families must re-enroll in the program each year. This takes all of 30 seconds, but you’ll have to remind families once a year to sign up. (One idea: Have a few laptop computers and tablets available at each court of honor.)
Everybody likes to complain about the high cost of groceries. With programs like Kroger Community Rewards, you can feel a little better knowing some of that money is going to support your troop.
At many courts of honor, you’ll find a guest register where guests can record their names. These registers are nice, but a reader named Shellie Tucker came up with an even better idea, one that encouraged people to leave not just their names but also a personal message.
She bought a small (4″ x 6″) scrapbook made of heavy card stock at a craft store, along with some fancy pens. She set these items on a table with a framed photo of her son Dustin in his uniform. A tent card encouraged people to write a message to Dustin and to include their full names.
The result? Instead of a simple list of names, Dustin received a keepsake that will always prompt memories of his Eagle court of honor and the people who shared it with him.
Several years ago, I chaired my church’s youth minister search committee, and in that role, I thought a lot about what makes a successful youth program. In the process, I read a book (Choosing Church: What Makes a Difference for Teens by Carol E. Lytch) that really put this issue into perspective. I think the book’s lessons apply as well to Scout troops as they do to church youth groups.
According to the book, successful churches attract young people by offering three things: a sense of belonging, a sense of meaning, and opportunities to build competence. On the other hand, churches that focus on such surface aspects as “young, virile, male youth ministers,” contemporary music, and “fun and easy” programs fail to engage young people.
Too many Scout troops, I fear, focus on fun and easy, categories where there’s far too much competition—from movies, TV, videogames, theme parks, comic books, and the like. Instead of setting high expectations and holding Scouts accountable, they transform Scouting into yet another entertainment venue and lose out to those who do entertainment for a living.
Real Scouting is all about belonging (e.g., patrols, adult association), meaning (e.g., the Oath and the Law), and building competence (e.g., advancement and leadership development). To be successful, all we need to do is stick to the basics of the program instead of trying to change it or water it down in hopes of attracting kids.
How does your troop offer belonging, meaning, and a chance to build competence? Post your ideas in the comments section.
If you’ve spent much time at Scout camp, you’ve probably heard the announcement song. You know, whenever the camp director says that he has a few announcements to make, the campers start up with “Announcements, announcements, announcements. What a terrible death to die,” etc., ad infinitum, ad nauseum.
So what does the announcement song have to do with Eagle Scout courts of honor? It should serve as a reminder to you that long-winded announcements are just as welcome there as they are at summer camp—not very, in other words.
While it’s likely that you’ll need to make a few announcements at the court of honor (such as where the reception will be held afterwards), you should keep the announcements to a bare minimum—and you should only make them at the beginning of the ceremony. Let the court of honor end on a magical note, not with an off-key rendition of the announcement song.
In an increasingly competitive environment, many parents look at youth activities as mere means to an end. They choose programs like sports or Scouting based not on cost, convenience, or how much fun their kids might have but on how likely those programs are to lead to college acceptance letters and full-ride scholarships.
On the plus side for the BSA, some parents push their sons to stay in Scouting until they become Eagle Scouts, hence the stratospheric Eagle Scout numbers of recent years. But many, many more parents encourage their kids to play sports, viewing athletics as a smoothly paved road to college and career success.
If you find yourself running into that second group of parents, do them (and yourself) a favor by sharing this page with them: http://www.ncaa.org/about/resources/research/probability-competing-beyond-high-school. It summarizes research by the NCAA–which isn’t exactly an anti-sports organization–on the likelihood of high-school athletes playing at the collegiate level and/or making it to the pros.
The numbers are not pretty. Here are the odds that high-school athletes in various sports will play in the NCAA:
- Men’s basketball: 3.3%
- Women’s basketball: 3.7%
- Football: 6.5%
- Baseball: 6.8%
- Men’s ice hockey: 11.3%
- Men’s soccer: 5.7%
The chances of going pro are even more remote. For example, just 0.03% of high-school basketball players will ever play professional. (Fully 0.5% of baseball players turn pro, but most of them end up on farm teams like the Quad Cities River Bandits, the Richmond Flying Squirrels, or my beloved Louisville Bats.)
Of course, kids who play sports also learn teamwork, fitness, perseverance, and other life skills, but so do Scouts. We just don’t offer overblown hopes of superstardom.
Back in the day, requesting congratulatory letters for your new Eagle Scouts meant tracking down addresses, writing letters, stuffing envelopes, and affixing postage. These days, however, you can often request letters with a few clicks of your mouse.
Here are a few popular letters and certificates you can request online:
- NASA: http://www.nasa.gov/about/contact/boy_scout_page.html
- U.S. Army: http://www.usarec.army.mil/support/ycr/ycr.htm
- U.S. Air Force: https://scouts.airforce.com/
(The Navy still likes to receive requests by mail; details are at http://www.navy.mil/cno/contact.asp. The Marines, meanwhile, ask that you contact your local recruiting station; details are at http://www.hqmc.marines.mil/cmc/ContactUs.aspx.)
And here are a few you can download and print yourself:
- Order of the Arrow Chief and National Chairman: http://www.oa-bsa.org/pages/content/2014-congratulatory-eagle-letter
- National Park Service: http://www.nps.gov/gettinginvolved/youthprograms/eagle-scout-certificate.htm
- Fish and Wildlife Service: http://www.fws.gov/letsgooutside/PDF/BS-eagle.pdf
What great letters have you found online? Post links in the comments section below!
Think about the last major purchase you made. How many times through how many media did you hear about that product before handing over your credit card or signing on the dotted line? My guess is it took way more than one fleeting advertisement to move you to action.
Now think about your Scout troop. How many times and in how many ways do you invite boys to join? Is your troop’s “pin” up to date at BeAScout.org? Do you have flyers in the literature racks at your chartered organization and neighborhood schools? Have you put up posters around town? Do you have a robust presence on social media? Do your Scouts have business cards to give their friends (complete with contact information, of course)? Do you set up a booth at community festivals and events?
In many ways, marketing Scouting is just like marketing a product. You have to get your message out multiple times through multiple media. A great resource is the website for the BSA’s new national marketing campaign: “Build an Adventure.” At the site, you’ll find lots of resources, including videos, flyer templates, and social-media images like the one shown above.
“If you build it, they will come” is a great movie line. Here in real life, however, they will only come if they’re invited.